Selecting the search term - LBS

“Term” represents the word that will be used to focus the search for a blog which relates to the anchor. Selecting a useful search term is an important step in creating an effective link. For instance, if the anchor is “vintage earrings” there may not be enough blogs which specifically discuss vintage earrings. Therefore, it will be beneficial to search with a term that is a bit broader but still relevant to the anchor. For example: vintage jewelry, retro jewelry, costume jewelry, special jewelry, unique jewelry, one of a kind jewelry etc. Using the terms jewelry or earrings on their own will make the search too broad and reduce relevancy and effectiveness.

A great way to make a search more targeted and effective is by using Google operators.

When searching for a relevant blog to place a link on, it is helpful to open each search result from the SERP in a different tab (instead of clicking to open each one). To do so, hold down the Ctrl key while clicking the left mouse key over each of the first 10 results in the SERP. Make sure the results you are opening are from unique blogs and not different posts from the same blog.