Checking for positive relevancy, trustworthiness and duplicates - LBS

Positive Relevancy
TrustRank and Trustworthiness
Duplicate Links

Positive Relevancy
Congratulations! You’ve found a blog with content relevant to your anchor text and landing page. Your anchor, “vintage earrings” fits perfectly with the blog post about “The many uses of vintage jewelry pieces”- or does it? Upon closer inspection, the blog post is all about a horrible murder that occurred with a vintage brooch- not the kind of content you want to associate with your link. For reasons such as this, it is very important to read the actual content of the blog page and not just search for relevant keywords on the page.

TrustRank and Trustworthy Content
In addition to PageRank, a page’s trustworthiness is a significant factor calculated by search engine results algorithms. The measure of a page’s trustworthiness is termed TrustRank (TR). The more a page’s content resembles spam or includes adult content, gambling, drugs or violence, the lower the page’s TR will be. Linking on a page with a low TR will negatively affect the rankings of the URL in that link. To prevent this, the trustworthiness of a placement page must always be assessed prior to linking. Specifically, the blog post itself as well as any advertisements on the blog need to be scanned for negative words. Also, any comments already posted on the blog need to be checked for negative terms and low TR links. If low TR content appears anywhere on the page you should search for new placement.

Scanning the blog post for duplicate links
Before building a link, it’s important to scan the other comments posted on the page to look for duplicate URLs. This means you will hover over each URL in a comment to make sure it is not the same as your URL.