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What’s a link? - LBS
The word link comes from the word hyperlink and is a readable piece of data which when clicked on leads to a different piece of data. The text which is hyperlinked is called an anchor. A link points to a URL (a website or webpage address) which is often called a landing page. Links can be divided into two types: inbound and outbound.
- Outbound links are links located on your own webpage which point to a different webpage.
- Inbound links, also called backlinks, are links located on webpages other than your own which point to your page.