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Tutorial 1

The Basics

Influencing SERPs - Which factors influence search engine rankings?

There are over 200 factors which govern a page’s SERP ranking and many of them are unknown. Additionally, some of these factors are constantly changing as search engines update and improve their algorithms. However, there are some factors that the search engines themselves have publicized and which SEOs can use to improve a page’s SERP rankings. These include keyword selection, page content quality, visible text, page code, meta tags, site age and various others. Additionally, one of the most important factors influencing SERP rankings is links. Learn more about factors which influence search engine rankings.