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Checking for positive relevancy, trustworthiness and duplicates - LBS
Congratulations! You’ve found a forum with content relevant to your anchor text and landing page.
Your anchor, “vintage earrings” fits perfectly with the forum thread about “The many uses of vintage
jewelry pieces”- or does it? Upon closer inspection, the forum thread is all about a horrible murder
that occurred with a vintage brooch- not the kind of content you want to associate your link with.
For reasons such as this, it is very important to read the actual content of the forum page and not
just search for relevant keywords on the page.
TrustRank and Trustworthy Content
A page’s trustworthiness is a significant factor calculated by search engine results algorithms. The measure of a page’s trustworthiness is termed TrustRank (TR). The more a page’s content resembles spam or includes adult content, gambling, drugs or violence, the lower the page’s TR will be. Linking on a page with a low TR will negatively affect the rankings of the URL in that link. To prevent this, the trustworthiness of a placement page must always be assessed prior to linking. Specifically, the forum thread needs to be scanned for negative words in comments already posted, links and ads on the page. If low TR content appears anywhere on the page you should search for new placement.
Scanning the forum thread for duplicate links
Before building a link, it’s important to scan the other comments posted on the page to look for
URLs already posted for the same project. Hover over each signature’s URL to view a preview of the
landing page address as well as the “name” of the signature (the anchor) to make sure they are not
part of the same project you are linking for.