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The importance of relevancy - LBS
Tip: Use Google Chrome as your default browser when searching for link placements. Go here to download Google Chrome for free.
Relevant placement is essential
When searching for a blog to post a link on it’s crucial to find blogs which are very relevant to the link. This means that the blog on which you post the link will talk about things that are relevant to the link’s anchor and landing page. If a link’s landing page is about vintage jewelry and its anchor is “vintage earrings” posting the link on a blog about gardening will be ineffective and possibly even damaging to the landing page. (See Relevance of placement from Tutorial 1 for more details). You can use the Ctrl+F command to search for specific words on a page.
- The blog owner(s) does not allow the link to be published on their blog and the search engine never sees it.
- The link is published by the blog owner(s) but it is ineffective and does not increase SERP ranking.
- The link is published by the blog owner(s) but is viewed by the search engine as link spam and penalized by having the landing page’s SERP ranking significantly lowered.