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Tutorial 5

Forum Links

The importance of relevancy - LBS

Relevant placement
Irrelevant link placement

Remember, relevant placement is essential!
When searching for a forum to post a link on it’s crucial to find forums which are very relevant to
the link. This means that the forum on which you post the link will talk about things that are relevant
to the link’s anchor and landing page. If a link’s landing page is about vintage jewelry and its anchor
is “vintage earrings” posting the link on a forum about gardening will be ineffective and possibly
even damaging to the landing page.

Irrelevant link placement may lead to:

  1. The forum owner(s) does not allow the comment (and therefore the signature with the link) to be
    published on their forum and the search engine never sees it.
  2. The link is published by the forum owner(s) but it is ineffective and does not increase SERP
  3. The link is published by the forum owner(s) but is viewed by the search engine as link spam and
    penalized by having the landing page’s SERP ranking significantly lowered.