What is a web directory? - LBS

A web directory is a site which indexes and categorizes other sites on the web so that they are easier to find. The directory is comprised of categories and subcategories and sometimes even the subcategories get subcategories depending on the depth of the site. Web directories were created with the intention of making it easier for people to find a specific service or company and to make it easier for companies to market themselves. As directories became an increasingly popular way to build an SEO link, many directories were created with the sole intention of passing link juice and influencing SERP rankings. For this reason, it is essential to know how to identify a good quality directory that will actually generate a beneficial link.